SEO-first websites for growth-focused brands
Web Designer UX/UI + SEO
Freelance web designer from Caracas building websites that look sharp, load fast and make the next step clear.
SELECTED WORK
Selected websites, storefronts and landing pages where design, SEO and performance work together.
about Reinaldo Rivas
from Caracas - building SEO-first websites
Since 2020, I have been designing and building websites from Caracas with a background in Marketing and Advertising. I care about guiding clients through the process, explaining what matters and delivering a little more than expected, because a good website should be functional, measurable and easy to improve, not just good-looking.
Certifications and training
Helping clients understand what is being built, why it matters and how the website can support real business goals after launch.
discover MY work method
[ ©design, SEO and launch flow for websites that need to perform ]
Map
I start by reading the offer, audience, search intent and current site so the design has a real business reason behind it.
- - Offer and audience audit
- - Search intent map
- - Main conversion path
Design
I shape the layout, hierarchy, copy direction and responsive behavior in a way that feels premium without making the site heavy.
- - UX/UI hierarchy
- - Responsive layouts
- - SEO content structure
Build
I develop the site with clean structure, SEO basics, tracking and launch QA so it is fast, stable and easy to update.
- - Clean development
- - Analytics and QA
- - Launch support
Services
Freelance web design, branding and digital experiences built with clarity and intention.
Custom websites and landing pages shaped around UX, SEO structure, responsive layouts and clear conversion paths, so the site looks sharp and has a job to do.
[ KEY FEATURES ]
- - UX/UI structure
- - Mobile-first layouts
- - Conversion sections
Visual assets for digital campaigns, social content, presentations and brand touchpoints, built with consistent hierarchy and production-ready files.
[ KEY FEATURES ]
- - Campaign assets
- - Social media systems
- - Presentation graphics
Technical and on-page SEO foundations: structure, metadata, headings, internal links, performance, indexing checks and Search Console visibility.
[ KEY FEATURES ]
- - Technical SEO
- - Search Console checks
- - Performance basics
Campaign-ready pages, tracking setup and CRM paths that connect traffic sources, conversion actions and follow-up opportunities.
[ KEY FEATURES ]
- - Landing page flow
- - GA4 / GTM setup
- - CRM touchpoints
Visual direction, identity systems and content hierarchy that make the brand easier to recognize, explain and trust across web and marketing materials.
[ KEY FEATURES ]
- - Visual direction
- - Identity consistency
- - Brand guidelines
6+
[ years of experience ]
100+
[ project done ]
4+
[ certificates ]
Experience
roles and project ownership from my updated CV
Boosty Digital [ 2025 - Present ]
Senior Web Designer + SEODesigned and shipped high-performance websites across multiple industries, improved UX and organic traffic, built structured QA workflows, and connected websites with analytics, CRM and paid media tracking.
Magnetix Agency [ 2024 - 2025 ]
Web DesignerBuilt responsive interfaces in Figma and implemented them in Webflow, WordPress and Duda with attention to accessibility, conversion, client requirements and project delivery.
Mingo Agency [ 2020 - 2023 ]
Web Department Coordinator / Web DesignerBuilt and led the web department, coordinated designers and developers, managed discovery, design, development, QA and launch, and translated client requirements into actionable briefs.
tools I use
tools I use across design, SEO and delivery
WordPress
CMSCustom pages, CMS structure and maintainable site builds.
Shopify
ECOMMERCEStorefront structure, product flow and commerce UX.
Webflow
NO-CODEResponsive builds, interactions and clean visual systems.
Framer
NO-CODEFast prototypes, personal sites and landing experiences.
Figma
DESIGNUX/UI, responsive layouts, prototypes and design systems.
Adobe Illustrator
DESIGNVector assets, brand elements and graphic systems.
Photoshop
DESIGNImage editing, visual treatments and campaign assets.
After Effects
MOTIONMotion details, transitions and lightweight animation direction.
Notion
WORKFLOWDocumentation, content planning and project organization.
Monday
PROJECT MGMTTask tracking, timelines and delivery coordination.
Basecamp
PROJECT MGMTClient communication and project management.
Canva
DESIGNQuick campaign visuals and editable brand assets.
Claude
AIResearch, writing, code review and workflow acceleration.
GSC
SEOIndexing, search performance and technical SEO checks.
client messages
[ Real comments about the process, guidance and final result ]
FREQUENTLY ASKED QUESTIONS
ANSWERS ABOUT PROCESS, SEO, STACK AND LAUNCH SUPPORT
I work on portfolio sites, business websites, landing pages and e-commerce experiences that need stronger UX/UI, SEO structure, tracking and a cleaner launch process.
Yes. I can handle discovery, UX/UI design, development, QA and launch across WordPress, Webflow, Shopify, Framer or custom front-end stacks depending on the project.
I build technical SEO foundations from the start: semantic HTML, metadata, structured data, asset compression, Core Web Vitals, mobile-first layouts and Search Console checks.
Yes. I configure GA4, Google Tag Manager, Search Console, Meta Pixel and CRM paths so the website can connect first contact, campaign traffic and lead quality.
Yes. I can support fixes, content updates, SEO improvements, landing pages, tracking adjustments and performance reviews after the site is live.
Let's build a
site that works
Book a short call and I'll help you map the next version of your website.
