Spanish-first landing experience for a Miami insurance group focused on IUL life insurance, family protection and retirement planning for Latino audiences.
I needed to make a complex financial product feel clear enough for a visitor to understand the value and send a lead request.
I kept the page direct: trust signals, product education, Spanish-first messaging and CTAs that do not force the user to decode the offer.
The build focuses on a lean landing structure, local relevance, search-friendly headings and lead-generation touchpoints.
A service page for a high-consideration offer needs to make the next step feel safe, direct and easy to act on.
[ Odreman & Asociados ]